Innovation Resources at SRI International 0

SRI International, the birthplace of Doug's legendary innovative breakthroughs, is an industry leader in innovation, with CEO Curt Carlson recognized internationally for his expertise in this area. SRI developed the Five Disciplines of Innovation(TM) which they apply rigorously in-house, while facilitating their clients' advancements in innovation through a range of programs and services (using what they provide to become faster, smarter providers ... that's bootstrapping!).

Following is a brief summary of SRI's Five Disciplines of Innovation(TM) from Curt's fabulous book: Innovation: Five Disciplines for Creating What Customers Want, Crown Business Publishers, 2006, page 20:

  • Important Needs: Work on important customer and market needs, not just what is interesting to you.

  • Value Creation: Use the tools of value creation to create customer value fast.

  • Innovation Champions: Be an innovation champion to drive the value-creation process.

  • Innovation Teams: Use a multidisciplinary, team-based approach to innovation to create a collective, genius-level IQ.

  • Organizational Alignment: Get your team and enterprise aligned to systematically produce high-value innovations.

See also: 6