RE: [ba-unrev-talk] Macroscope! An essential OHS module?
Take a look at Diffusion of Innovations. It is the master text for diffusion
"Diffusion of Innovations, by Everett M. Rogers - Since the first edition
of this landmark book was published in 1962, Everett Rogers's name has
become "virtually synonymous with the study of diffusion of innovations,"
according to Choice. The second and third editions of Diffusion of
Innovations became the standard textbook and reference on diffusion studies.
Now, in the fourth edition, Rogers presents the culmination of more than
thirty years of research that will set a new standard for analysis and
When I mention this book, most people think a second, and then say, "Oh,
yeah, I think I read that back in grad school..." or something like it. It
deserves a slot on every bookshelf, with the other five or ten masterpieces
of the KM domain. (I do not take book recommendations lightly.) Chapter 8 in
the 4th edition is particularly relevant to unrev/ohs. (05)
Happy reading! (06)
Create the Future! Join the KM Cluster --
[mailto:firstname.lastname@example.org]On Behalf Of Jack Park
Sent: Friday, June 07, 2002 7:27 AM
Subject: [ba-unrev-talk] Macroscope! An essential OHS module? (011)
(patent pending, all rights reserved) (012)
This is about social network theory. (013)