Strategic Approach0

Intro 1

  
Watch Doug presenting his strategic approach in his 1968 demo

By the early 1960s it was clear to Doug Engelbart that if he wanted to revolutionize how we collectively address complex problems and opportunies, he would need a fairly radical design approach for the research. He recognized the futility of trying to design the future in one 'fell swoop' and expect to get it right the first time. Instead he saw the research challenge as a vast new frontier to be scouted and explored expedition style, using an evolutionary build-and-try approach. Start with a small team of expedition-quality explorers and pioneers, build a rudimentary prototype to kickstart the process, put it to rigorous use in a real-world setting, and evolve it systematically based on a litmus test of boosting the user team's collective effectiveness. Before he built anything, before he had a lab, he first designed the design strategy that would be needed for this lofty pursuit. He called it a Bootstrapping Strategy, first published in his seminal 1962 report Augmenting Human Intellect: A Conceptual Framework:

"In Section IV (Research Recommendations) we present a general strategy for pursuing research toward increasing human intellectual effectiveness. [...] One of its important precepts is to pursue the quickest gains first, and use the increased intellectual effectiveness thus derived to help pursue successive gains. We see the quickest gains emerging from (1) giving the human the minute-by-minute services of a digital computer equipped with computer-driven cathode-ray-tube display, and (2) developing the new methods of thinking and working that allow the human to capitalizeupon the computer's help. By this same strategy, we recommend that an initial research effort develop a prototype system of this sort aimed at increasing human effectiveness in the task of computer programming."

Doug's Bootstrapping Strategy can be seen as an early precursor to today's innovation strategies such as Design Thinking or Lean Startup – a user-centered, iterative design-build-test approach, using an evolving research prototype, or 'minimum viable product', as the vehicle for proof-of-concept, testing, and refinement. However, Doug's strategy was a bit more far-reaching – to further envision the value proposition in terms of a capability to be augmented, with its component technical and human attributes as elements to be explicitly co-evolved, with a special focus on increasing intellectual effectiveness of teams, and the added value of bootstrapping the intellectual effectiveness of the R&D team as well as their target users, thereby accelerating the collective capacity for innovation and transformation of both providers and end-user groups (note the built-in multipliers and scaling effect). He designed the strategy to work equally well for small teams, whole organizations, nations and international initiatives on the order of a Grand Challenge.

Doug Engelbart first embedded his Bootstrapping Strategy into the DNA of his own research lab, with unprecedented results. In a few short years his relatively small team of researchers with very limited resources and technological base to work with was producing more breakthrough innovation, on a broader scale and reach, with greater future impact to society than perhaps any such lab before or since. Of all the many breakthroughs attributed to Doug and his team, he considered this Bootstrapping Strategy to be hands down his single most important achievement – a means by which organizations and societies might reach their highest potential in the shortest possible timeframe, which he predicted would be necessary for the continued evolution and survival of the human race in an age of increasingly disruptive accelerating change.

Further Refinement 2

Doug Engelbart continued to refine this strategic approach, and terminology for key concepts, throughout his career. He coined the terms Augmenting Human Intellect (now inverted to Intelligence Augmentation), Collective IQ, Networked Improvement Communities (NICs), etc. and developed his ABC Model of Organizational Improvement, and a technology template for a world wide Open Hyperdocument System. In the 1990s with the help of consultant David Gendron he developed a Bootstrap 'Paradigm Map' to better portray the various paradigms that would need to shift in order to realize the full potential of what he came to call the Unfinished Revolution, and designed with his partner daughter Christina Engelbart a series of management seminars, presetations and writings to both refine and broadly share the vision. Key presentations from this period are now freely available at the Engelbart Academy. He won dozens of prestigious awards for his pioneering technological breakthroughs, but his more important and still relevant strategic approach that drove all that innovation remained somehow largely invisible.

Bootstrapping Brilliance 3

Doug's daughter Christina Engelbart has since distilled the Bootstrapping Strategy into five organizing principles for Bootstrapping Brilliance, a practice freely available to today's innovation teams, transformative initiatives, organizations, and nations. It works as a stand alone innovation strategy, and as a complimentary extension to existing practices like IDEO's Design Thinking and Eric Ries's Lean Startup.