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The ABCs of Organizational Improvement 0Overview 1
Given the shifting nature of organizations, the increasingly complex and urgent global challenges we face, the rapidly changing marketplace, and the virtual bombardment of improvement opportunities from vendors and consultants, organizations must keep getting faster and smarter at identifying and integrating improvements into their every day operations. Organizations of all types and sizes are needing not only to improve how they work, but also to improve how they improve. Improving this 'improvement capability' should be a key element in every organization's improvement strategy. Doug Engelbart created an important framework for this depicting this core capability which identifies three basic activities:
These activities are ongoing in any healthy organization. However, the current means of improving how we work are not adequate for the scale and rate of change we face today. Most organizations need to acquire much more effective ways of identifying and assimilating dramatic improvements on a continuing basis. They need to get better at identifying challenges and opportunities, understanding requirements, surveying, evaluating, selecting, integrating, developing, testing, and applying the solutions throughout their organizations and networks. And they need to get better and better at deploying the solutions into rapidly shifting organizational and demographic targets – identifying suitable pilot groups, running and evaluating the pilot results, learning how much to introduce, how quickly, how to overcome barriers, and how to quickly incorporate lessons learned. This is all C activity work. In summary, here's one way of characterizing the A, B, and C Activities:
The ABC Opportunity 2This ABC Model reveals several high-leverage opportunities:
Turbo Charge the C Activity 3To help B activities get faster and smarter at innovating and transforming your organization, be proactive about the C activity in your organization. That's where the magic is, your key point of leverage to shift the organization from an incremental improvement curve to an exponential improvement curve. Begin by launching a modest C initiative to embark on this task, with the first assignment to study Bootstrapping Innovation, network with others doing the same to amplify results, working toward a C Community (see below). Ideally you will look toward appointing a Chief Innovation Officer, even part time, and/or a C level innovation circle formed up like a quality circle of representative stakeholders, with a modest budget and staff time to begin exploring and charting the best path for your organization on a regular basis. This would include engaging representative B activity stakeholders to identify needs and opportunities, and networking outside the organization with other pioneering C activities. Extra "Bootstrapping" Leverage 4
By definition, the C Activity is focused on improving B's collective capability to improve A's collective capability. Or, for the innovation-centric, the C activity is focused on innovating B's capability to innovate A's capability, including, and most importantly, A's capability to innovate products and services for/with the customer, in meaningful ways. If you remove the labels, this boils down to one important cross-cutting capability -- innovating how we work together to solve important problems, measured in terms of our Collective IQ. For example, all three activity levels of the organization depend to a large extent on how effectively they can:
Boosting Collective IQ in the A, B, and C work would boost both the product cycle and the improvement cycle simultaneously, thus providing a multiplier effect for compounding ROI, or in Doug Engelbart's parlance, bootstrapping leverage. Before these capability improvements are deployed into an A Activity, they would be rigorously assessed, road tested, and integrated operationally as a C Activity, with more streamlined versions implemented within the appropriate B Activities, and from there into the A Activity, with significant benefits reverberating up and down this accelerative innovation chain. Providers who can expertly harness what they provide become smarter, faster providers (using "provider" loosely here, since our model espouses outside innovation where the A Activities' customers are the target customers of your organization, B's customers are the participating A Activities, and C's customers are the participating B Activities). An Innovation "Neural Network" 5
Networking all those who should be part of the solution is an integral part of the bootstrapping strategy, which the ABC Model brings into focus:
These participatory innovtion networks set up a cross-cutting reverberating "neural network" of Collective IQ innovation throughout and across organizations (see also Networked Improvement Communities (NICs). A "C Community" 6
C Activities from a wide range of enterprises can join forces in a cooperative C Community to collaborate on common activities. This is feasible because most C Activity is generic, not proprietary. It is highly desirable because creating a vibrant pilot environment to support this work would otherwise be very costly. By pooling resources, members can spread the risk and spend less to get more – including attracting resources that would otherwise not be available – thus freeing up more internal resources to further invest in their proprietary B and A Activities. Joining forces is also necessary for dealing appropriately with the increasingly complex interoperability requirements between platforms and between enterprises. For instance, understanding the requirements for an open hyperdocument system (OHS), developing a procurement approach for prototypical OHS tools to support planned pilot usage among Community Members, coordinating the planning and operation of such pilots, and integrating the lessons learned seems the most promising way to yield the desired results. And coordinating the requirements for interfacing or integrating applications software and utilities can only be accomplished by extensive cooperation among user organizations and vendors. Such a "C Community" initiative would provide a common focus for user organizations, vendors, consultants, government agencies, and universities. Operating as an advanced pilot or living prototype of its work, its results would be directly transferable to member organizations. A "C Community" offers the most direct, high-leverage, cost-effective path for bootstrapping organizations. But individual organizations can get started on their own, even before an Initiative is formally launched. They can begin by forming an explicit C Activity, headed by a responsible high-level executive, and staffed and advised by stakeholders from representative B Activities, to integrate this bootstrapping strategy with their own strategic planning efforts. They can start planning for selected exploratory pilots, using off-the-shelf hyperdocument systems, and begin to test out the concepts and strategies outlined in Doug's Vision Highlights and A How To Guide for Bootstrapping the Innovation. In Summary: A key to the long-term vitality and competitive edge for an organization will be to get better and better at improving itself. The sooner organizations launch on this strategic path, the sooner the benefits can be achieved world-wide. Where will your organization stand? Where will your nation stand? Further Inquiry 7
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