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[ba-unrev-talk] The Economics of Information Goods

http://www.kuro5hin.org/story/2002/5/12/04037/2022    (01)

""Information Rules" (1999, Harvard Business Press, $29.95) was written at 
the height of the dotcom craze as an antidote to the IT industry's 
hyperbolic declarations and muddled thinking. Clearly, not enough people 
read it. Authors Carl Shapiro and Hal Varian, distinguished professors in 
both economics and business at Berkeley, set forth the key economic 
principles that underpin the exchange of information goods. This is a not a 
dense economics text however. It is a practical guide to the information 
economy written for the business leaders and MBA graduates who were to 
revolutionize society. As such they use clear examples, short sentences and 
small words. "    (02)

"The authors are on sympathetic ground in Chapter 4 when they argue that 
content owners are too conservative in protecting their intellectual 
property rights. Content owners should focus on maximizing the value of 
their intellectual property rather than maximizing the protections of it. 
They provide an array of interesting case studies from the business world 
to support this position. These will no doubt provide useful fodder for 
k5ers in their evangelical efforts."    (03)